If you run a local business or trades service, you might think a business domain name, professional email, or website isn’t a necessity. Many business owners believe they can get by using free email accounts like Gmail or Yahoo or relying on word of mouth and social media to bring in customers.
However, the reality is that businesses without a professional online presence lose out on a huge number of potential customers—often without realizing it.
Let’s break down how much business you could be losing and how much more you could achieve simply by having a professional domain name, business email, and website.
How Many Potential Customers Are You Losing Without a Domain Name & Business Email?
1. Customers Don’t Trust Free Email Addresses
Would you trust a business with an email like joesplumbing@gmail.com over info@joesplumbing.co.uk? Most people wouldn’t.
Using a free email account instead of a professional business email immediately lowers trust and credibility. Studies show that:
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75% of consumers believe businesses with custom email addresses (e.g., yourname@yourbusiness.co.uk) look more professional and trustworthy.
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Over 60% of consumers are less likely to contact a business using a free email service like Gmail or Yahoo.
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Small businesses using a branded email see an increase in email open rates, leading to more conversions.
If just 1 out of every 3 potential customers decides not to contact you because of an unprofessional email, you’re losing 33% of your potential inquiries right away.
2. Lost Business Due to Lack of Online Visibility
Think about your own habits when looking for a service. Do you use a phone book or Google?
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Over 90% of consumers search online for local businesses before making a purchase.
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More than 80% of people will check a business’s website before deciding to contact them.
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If a business does not appear in search results, most customers will assume it doesn’t exist or is untrustworthy.
By not having a website, you’re invisible to the majority of customers actively searching for services like yours.
If even half of those potential customers were to find your website and contact you, you could double your business inquiries overnight.
How Much More Business Could You Get With a Professional Website?
1. Higher Conversion Rates & More Bookings
A business with a website and a professional email is more likely to turn visitors into paying customers.
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Businesses with a website generate 40% more revenue than those without one.
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Local businesses that appear in Google search results receive 5x more inquiries than those that don’t.
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A well-designed website with clear contact information can increase conversion rates by over 50%.
Even if your business currently gets 10 new customer inquiries per month, adding a website could boost that number to 15-20 inquiries, leading to higher revenue and more business growth.
2. Customers Expect a Website – Even for Tradesmen & Local Businesses
A common excuse tradesmen and local businesses use is, “I get customers through referrals, I don’t need a website.”
While referrals are great, they only go so far. What happens when a potential customer hears about you but wants to check your services, pricing, or reviews before calling?
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70% of customers say they won’t trust a business without a website.
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46% of small businesses still don’t have a website—meaning those that do gain a competitive advantage.
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A website gives you a 24/7 online presence, working for you even when you’re not available.
Without a website, customers may assume:
❌ You’re not a legitimate business.
❌ You’re not professional enough to have a website.
❌ They should look for another business that does have a website.
If even half of your potential customers decide not to contact you because you don’t have a website, you’re losing out on thousands in revenue every year.
The Cost of Lost Business vs. The Cost of a Professional Online Presence
Let’s look at how much money you could be losing vs. how much it costs to establish a strong online presence.
Scenario 1: Without a Domain Name, Business Email, or Website
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Let’s say your average customer spends £500 per job.
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Without a website and professional email, you lose 5 potential customers per month.
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That’s £2,500 in lost revenue every month (£30,000 per year!).
Scenario 2: With a Business Domain, Email, and Website
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A business domain and professional email from InboxingProHost costs just £5 per month.
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A professional business website from InboxingProWeb is a fixed one-time investment.
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Having an online presence attracts new customers and increases trust.
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If your website helps you gain just 2 extra customers per month, you make an extra £1,000 per month (£12,000 per year!).
The cost of NOT having a professional online presence is far greater than the small investment required to establish one.
How to Get Started Today
Step 1: Get a Professional Business Domain & Email
For just £5 per month, InboxingProHost provides:
✔ A business domain name (yourbusiness.co.uk)
✔ Lifetime SSL certificate for security
✔ Professional business email accounts
Step 2: Set Up a Professional Website
InboxingProWeb offers affordable business websites designed to:
✔ Make your business visible on Google
✔ Increase trust and credibility
✔ Generate more inquiries and sales
Step 3: Start Getting More Customers
Once your website is live, you’ll instantly:
✅ Attract more customers searching for your services
✅ Convert more visitors into paying clients
✅ Stand out from competitors who aren’t online
Final Thoughts – Don’t Let Customers Slip Away!
If you’re still running your business without a professional domain, email, or website, you’re losing out on thousands of potential customers and revenue every year.
Customers expect to find you online. If they can’t, they’ll move on to a competitor who has a website and a professional online presence.
✅ Take action today! Secure your business domain name, professional email, and website with InboxingProHost and InboxingProWeb—and start getting the customers you deserve.
Don’t let another customer slip away. Get started HERE today!
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