Let's Talk

About InboxingProWeb

Get Started

Ready to Transform Your Business?

Let's discuss how we can help you achieve your digital goals with our proven solutions.

Contact Us Today

Popular Searches

SEO Services DIY Templates Custom Website Google My Business

Advanced Google Business Profile Optimisation (All Business Types)

Once your Google Business Profile (GBP) is claimed and verified, the next step is optimisation — turning your free listing into a local lead generator.
Get Started Today Get Free Quote
500+
Projects Completed
100%
Client Satisfaction
7 Days
Average Delivery

Take Your Google Business Profile Beyond the Basics

Why Advanced Optimisation Matters

Google uses dozens of signals to decide which businesses appear in the top three “map pack” results.

While setup gets you listed, advanced optimisation makes you rank.

Every extra detail you add — from keywords and categories to reviews and posts — helps Google understand your business better and connect it with the right audience.

6 Advanced Steps to Optimize Your Google Business Profile

Follow these proven steps to maximize your local visibility

Choose the Right Business Categories
Primary and Secondary Categories
Your primary category should describe what you do, not what you sell.
For example:
  • “Plumber” not “Boiler Installation”
  • “Web Designer” not “Website”

You can add up to nine secondary categories to describe your additional services — use these wisely to cover your full range of offerings.

💡 Tip: Update your categories whenever you add new services or seasonal promotions.

Write an Optimised Business Description
Your business description is your chance to include important keywords naturally.
Use this space (up to 750 characters) to highlight:
  • What makes your business different
  • The main areas you serve
  • The benefits customers can expect
Example:
“InboxingProWeb provides professional website design and local SEO services across South Yorkshire — helping local trades, clinics, and service businesses grow with affordable, search-optimised solutions.”
Use High-Intent Keywords in Services and Posts
Google scans your profile content — not just your website — for keywords that match local searches.
Add local and service-based terms like:
  • “Affordable Web Design in Rotherham”
  • “Plumbing Repairs in Doncaster”
  • “Beauty Clinic Sheffield”
Post Regularly

Keep your GBP updated with new posts.
Share offers, events, or recent work. Consistent posting signals to Google that your business is active and relevant.

Add Q&A and Messaging
The “Questions & Answers” section is often overlooked but powerful for engagement.
Add common FAQs yourself — it helps both customers and your rankings.
Enable Messaging
Turn on messaging to allow potential customers to reach you instantly.
If you manage your profile via the Google Maps app, you can reply directly from your phone — perfect for busy local business owners.
Use Advanced Insights
Your Google Business dashboard provides data on:
  • Search queries
  • Views and clicks
  • Phone calls
  • Direction requests
Track these metrics monthly to understand how customers find you — and refine your content and keywords accordingly.
6. Get Expert Help for Maximum Results
Claiming a Google Business Profile is free, but fully optimising it for ranking takes knowledge, consistency, and time.

That’s where our team at InboxingProWeb can help.
We’ve developed proven optimisation frameworks to:

  • Improve map pack visibility
  • Build trusted local citations
  • Add schema for structured data
  • Create a natural link structure around your GBP
We manage everything — from your category selection to regular post updates — so you can focus on running your business.

Turn Your Google Business Profile into a Local Growth Engine

A fully optimised GBP doesn’t just get more clicks — it wins trust.
Let our South Yorkshire optimisation experts help you climb the local rankings and attract real customers, not just views.
Request Quote