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The importance of a professional website for local tradesmen

The importance of a professional website for local tradesmen

“I don’t need a website because I’m a tradesman!” That’s a common belief among many skilled tradesmen, from electricians and plumbers to builders and decorators. Many assume that since they run a small, locally focused business, a website is unnecessary. Some believe that word-of-mouth referrals...

The AI Gold Rush: Why Marketers Must Act Now

The AI Gold Rush: Why Marketers Must Act Now

Why It’s Essential to Create a Marketing Website Selling AI-Powered Services Artificial intelligence (AI) is transforming the digital landscape at an unprecedented rate. Tools like ChatGPT, Claude, and Gemini are evolving rapidly, making AI-powered services more accessible and cost-effective for...

How to Build an Effective Online Presence for Small Businesses

How to Build an Effective Online Presence for Small Businesses

In today’s digital-first world, having a strong online presence is no longer optional for small businesses—it’s essential. Customers increasingly turn to the internet to find local services, research businesses, and make purchasing decisions. For small businesses, an effective online presence can...

10 Quick Fix Wins for Better Performance

10 Quick Fix Wins for Better Performance

Improving the performance of a website is normally best left to the professionals unless you are tech savvy.  You can find other posts on this site that provide information on more technical aspects like SEO, page load speeds, hosting specifications etc but the purpose of this training is to...

Three Common Elements Of Website Design

Three Common Elements Of Website Design

The average webmaster is not always aware of the importance of some of the basic principles and elements of website design. Professional website designers with formal training are often the only ones who understand these design concepts. Incorporating the simple principles commonly used by...