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STEP BY STEP GUIDE

Give Your Business the Local Visibility It Deserves

If you own a local business, one of the most powerful tools available to you — completely free from Google — is your Google Business Profile (GBP).
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What is Google Business Profile?

It’s the listing that appears when someone searches for your business name, service, or location on Google Maps or in local search results.

Creating and claiming your profile is free, but getting it fully optimised to rank and convert is where the real value lies — and where most business owners struggle.

This guide will walk you through how to set up your profile correctly, highlight the key areas most people overlook, and show you how to get your business seen by more local customers every day.

Why Your Google Business Profile Matters

Local Visibility

Appear in Google Maps and local search results when customers search for your services

100% Free

Completely free tool from Google with powerful business features

Build Trust

Display reviews, photos, and key information to build credibility

7 Steps to Optimize Your Google Business Profile

Follow these proven steps to maximize your local visibility
Claiming Your Google Business Profile
The first step is to claim your business.

Visit Google Business Profile Manager and follow the verification process. Google will send a verification code by post, email, or phone. Once verified, your listing becomes visible on Google Maps and Search.

✅ Tip: Always use your official business name — don’t add keywords or locations in the title (Google penalises keyword stuffing).
Add Complete and Accurate Business Information
Once verified, make sure every section of your profile is completed accurately:
  • Business Name
  • Address and Postcode
  • Phone Number
  • Website URL
  • Opening Hours
  • Description
  • Categories
  • Services
Use consistent information across your website, directories, and social media. This consistency is known as NAP (Name, Address, Phone) — a key ranking factor in local SEO.
Upload Quality Photos and Videos
Your profile’s visual content is one of the biggest conversion factors. Upload images of your shopfront, products, team, or recent work.
Regular photo updates show Google and customers that your business is active and trustworthy.

If possible, add a short video introduction — it can make your listing stand out dramatically in search results.

Add Services, Products, and Booking Links
The “Services” section is often ignored but incredibly powerful.
Add every key service you offer — use short, clear descriptions and localised keywords like “Web Design in Sheffield” or “Plumbing Repairs in Doncaster”.

You can even add booking links, menus, or quotes directly through your profile to make it easier for customers to contact you.

Collect and Respond to Reviews
Google reviews are one of the strongest trust signals you can have.

Encourage happy customers to leave honest reviews and always reply — even to negative feedback.

Engagement shows potential customers that you’re active, professional, and care about your reputation.

Keep Your Profile Active
Google rewards activity.

Post updates, special offers, or event announcements using the “Posts” feature.

Treat your GBP like a social media feed — fresh content keeps your listing visible and ranking.

The Expert Advantage
While claiming and setting up a Google Business Profile is free, optimising it to rank well can take months without the right strategy.

That’s where we come in. At InboxingProWeb, we specialise in Google Business Profile setup, optimisation, and citation building to help you get discovered faster in South Yorkshire and surrounding areas.

We’ll make sure your business:

  • Appears correctly on Maps
  • Is linked to trusted UK directories
  • Has structured data (schema) that Google understands
  • Uses a proven local link structure to boost authority
You can do it yourself — but if you want results faster, our local SEO team can do it for you.

Ready to Optimise Your Business Profile?

Get your business verified, optimised, and found on Google Maps.
Contact our South Yorkshire team today to discuss your profile optimisation options.
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